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Global Business NewsGlobal Business News

目前Global Business News文章數, 共 23115 篇 ,以下為 22969 - 22992 篇 訂閱此列表,掌握最新動態
ENGWE Announces Global Pricing Adjustment Amid Tariff Challenges, Strengthens Long-Term Brand Strategy

NEW YORK, April 22, 2025 /PRNewswire/ -- ENGWE, a leading brand in the electric bike field, has announced a strategic adjustment to its omnichannel pricing structure, effective May 2025. This change will apply across the entire product line in response to evolving international trade policies. Tariff Challenges Prompt Strategic Rebalancing With key components such as lithium-ion batteries, brushless hub motors, controllers, and suspension systems seeing steep cost increases due to tariffs, some rising as much as 25%, ENGWE recognizes the need to adapt. "We've worked hard to offset these pressures internally, but quality must never be compromised," said Baron, ENGWE Product Manager. "This pricing update is a rational decision made after thorough analysis and planning." ENGWE is dedicated to ongoing progress to ensure a more stable future Improving the Supply Chain: We're making our supply chain more efficient and reducing costs, from sourcing and production to storage and delivery, while boosting flexibility to handle tariff changes. Enhanced Product Innovation: We continue to invest in R&D and integrate the latest technologies to ensure every ENGWE e-bike delivers outstanding quality, durability, and performance. Strengthening Global Support: We are expanding our after-sales service network across major international markets to offer faster, more localized, and reliable customer support. What This Means for Customers Product Quality: ENGWE e-bikes will continue to offer strong performance, safety, and durability. Lasting Value: This adjustment supports ongoing innovation and service, ensuring your investment in ENGWE is protected for the long run. Transparent Shopping Experience: By removing time-limited discounts and guesswork, we focus on providing fair pricing, lasting value, and superior service to every rider, every day. Enjoy Current Prices During the 11th Anniversary Celebration To give customers time to enjoy ongoing offers, ENGWE's pricing changes will begin after the 11th anniversary celebration (April 1–30), which includes a chance to win one of four e-bikes, a €119 cycling gift box with select orders, and discounts of up to €800 on selected models. In today's rapidly changing trade and economic landscape, staying proactive and transparent is more important than ever. ENGWE's price adjustments will take effect in May 2025. We encourage our valued customers to stay informed through our official channels. Thank you for your continued trust and support—together, we will navigate these challenges and drive the future of sustainable mobility.

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TOYO Commences Production in its 2GW Solar Cell Facility in Ethiopia

TOKYO, April 22, 2025 /PRNewswire/ -- TOYO Co., Ltd (Nasdaq: TOYO) (OTC: TOYWF) ("TOYO" or the "Company"), a solar solution company, has officially started production at its new facility in Ethiopia in early April 2025. The company is scheduled to deliver more than 80 MW of solar cells to customers by the end of April. Following the initial deliveries, TOYO plans to ramp up operations significantly. By May and June 2025, the new Ethiopian plant is expected to be fully operational, with a monthly production capacity of 150 to 200 MW. The company recently announced that it is expanding its nameplate capacity at this location to 4GW based on robust external customer demand and the internal needs of its new module facility in Houston Texas. This expansion aligns with TOYO's broader strategy to strengthen its global solar manufacturing footprint and meet increasing demand for renewable energy solutions. TOYO's entry into Ethiopia marks a strategic move to diversify manufacturing locations and leverage regional advantages, supporting sustainable energy growth globally. "We are very positive about the strong demand we are seeing in the market and are working diligently to execute the additional 2GW expansion in Ethiopia," said Junsei Ryu, Chairman and CEO of TOYO Co., Ltd. "2025 is shaping up to be a year of massive growth for TOYO fueled by solar power's ability to rapidly add low-cost power to the grid and our commitment to sustainable energy solutions on a global scale." About TOYO Co., Ltd. TOYO is a solar solutions company that is committed to becoming a full-service solar solutions provider in the global market, integrating the upstream production of wafers and silicon, midstream production of solar cells, downstream production of photovoltaic modules, and potentially other stages of the solar power supply chain. TOYO is well-positioned to produce high-quality solar cells at a competitive scale and cost. Forward-Looking Statements This press release includes "forward-looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as "estimate," "plan," "project," "forecast," "intend," "will," "expect," "anticipate," "believe," "seek," "target" or other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include but are not limited to, statements regarding the expected growth of TOYO, the expected order delivery of TOYO products, TOYO's construction plan for new facilities and anticipated commencement of production. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of TOYO's management and are not predictions of actual performance. These statements involve risks, uncertainties, and other factors that may cause actual results, levels of activity, performance, or achievements to be materially different from those expressed or implied by these forward-looking statements. Although TOYO believes that it has a reasonable basis for each forward-looking statement contained in this press release, TOYO caution you that these statements are based on a combination of facts and factors currently known and projections of the future, which are inherently uncertain. In addition, there are risks and uncertainties described in the documents filed by TOYO from time to time with the SEC. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TOYO cannot assure you that the forward-looking statements in this press release will prove to be accurate. These forward-looking statements are subject to several risks and uncertainties, including, among others, the outcome of any potential litigation, government or regulatory proceedings, the sales performance of TOYO, and other risks and uncertainties, including but not limited to those included under the heading "Risk Factors" of the filings of TOYO with the SEC. There may be additional risks that TOYO does not presently know or that TOYO currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. The forward-looking statements in this press release represent the views of TOYO as of the date of this press release. Subsequent events and developments may cause those views to change. However, while TOYO may update these forward-looking statements in the future, there is no current intention to do so except to the extent required by applicable law. You should, therefore, not rely on these forward-looking statements as representing the views of TOYO as of any date subsequent to the date of this press release. Except as may be required by law, TOYO does not undertake any duty to update these forward-looking statements. Contact Information: For TOYO Co., Ltd.IR@toyo-solar.com  Crocker CoulsonEmail: crocker.coulson@aummedia.orgTel: (646) 652-7185

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Cheche Group Announces Partnership with Jetour Auto

BEIJING, April 22, 2025 /PRNewswire/ -- Cheche Group Inc. (NASDAQ: CCG) ("Cheche" or the "Company"), China's leading auto insurance technology platform, today announced that it has entered into a partnership with Wuhu Jetour Automobile Sales Company Limited ("Jetour Auto"), an automotive brand under Chery Holding Group Co., Ltd. ("Chery Holding Group"). This collaboration marks another step forward in Cheche's ongoing efforts to deepen its partnerships with automobile manufacturers across China. Jetour Auto was launched by Chery Holding Group in January 2018 to meet consumer demands and master market trends.  Jetour Auto evolved into an independent entity in 2021 operating with its own research and development, procurement and marketing departments. Chery Holding Group ranks among China's top ten automobile manufacturers by sales volume, with over 2.5 million vehicles sold in 2024 and making its debut on the Fortune Global 500 list the same year. To better serve its customers, Jetour Auto has turned to Cheche's online insurance solutions for its auto insurance application and issuance services. The Company executed a partnership agreement with Jetour Auto to provide a comprehensive digital insurance transaction platform that is currently in preparation for launch. "We are excited to announce this new partnership with Chery Holding Group, marking a significant milestone in our journey to innovate within the automotive insurance ecosystem," said Lei Zhang, Founder, CEO, and Chairman of Cheche. "Our industry-leading technology and comprehensive suite of digital insurance solutions will deliver a more seamless, convenient, and personalized experience for Jetour Auto's customers. And this collaboration is just the beginning—we see tremendous potential in expanding our services and product offerings to other automotive brands within Chery Holding Group in the near future." Safe Harbor Statements This press release includes "forward-looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as "estimate," "plan," "project," "forecast," "intend," "will," "expect," "anticipate," "believe," "seek," "target" or other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements also include, but are not limited to, statements regarding existing and new partnerships and customer relationships, projections, estimation, and forecasts of revenue and other financial and performance metrics, projections of market opportunity and expectations, the Company's ability to scale and grow its business, the Company's advantages and expected growth, and its ability to source and retain talent, as applicable. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of the Company's management and are not predictions of actual performance. These statements involve risks, uncertainties, and other factors that may cause the Company's actual results, levels of activity, performance, or achievements to materially differ from those expressed or implied by these forward-looking statements. Further information regarding these and other risks, uncertainties, or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. Although the Company believes that it has a reasonable basis for each forward-looking statement contained in this press release, the Company cautions you that these statements are based on a combination of facts and factors currently known and projections of the future, which are inherently uncertain. The forward-looking statements in this press release represent the views of the Company as of the date of this press release. Subsequent events and developments may cause those views to change. Except as may be required by law, the Company does not undertake any duty to update these forward-looking statements. About Cheche Group Inc. Established in 2014 and headquartered in Beijing, China, Cheche is a leading auto insurance technology platform with a nationwide network of around 108 branches licensed to distribute insurance policies across 25 provinces, autonomous regions, and municipalities in China. Capitalizing on its leading position in auto insurance transaction services, Cheche has evolved into a comprehensive, data-driven technology platform that offers a full suite of services and products for digital insurance transactions and insurance SaaS solutions in China. Learn more at https://www.chechegroup.com/en. Cheche Group Inc.:IR@chechegroup.com Crocker Coulsoncrocker.coulson@aummedia.org(646) 652-7185

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 502 加入收藏 :
Zero-Carbon Village Rises in Tujia Countryside

WUHAN, CHINA - Media OutReach Newswire - 22 April 2025 - During April's Pear Blossom Festival, Tudianzi village, nestled deep in the mountains of central China's Hubei Province, has welcomed over 50,000 visitors in just two days. In Tudianzi Village, tourists marveled at innovations like solar-storage integrated streetlights illuminating country paths, high-power EV charging stations eliminating range anxiety, and traditional Tujia cuisine cooked in all-electric kitchens -- a vivid showcase of sustainable rural revitalization. This drone photo shows photovoltaic power station in Tudianzi Village, Badong County, central China's Hubei Province, April 10, 2025. (Photo by Lei Yong/Xinhua) From Tudianzi Village, perched 1,200 meters above sea level, the mist-shrouded Wu Gorge stretches into the distance, while terraced pear blossoms blanket the slopes. A light breeze carries the delicate floral fragrance, marking the most picturesque season for this Tujia ethnic mountain village. "The table actually charges my phone wirelessly!" exclaimed tourist Ms. Tan, surprised when her phone began charging on a solar-powered bench in the food corridor. Located in Badong County, Enshi Tujia and Miao Autonomous Prefecture, Tudianzi Village earned its name during the Ming Dynasty as a rest stop for merchants on the ancient Tea Horse Road. Long secluded in the mountains, the village has now gained fame as a model for rural energy revolution, achieving 24/7 zero-carbon operations and 100% green electricity supply. Solar panels are ubiquitous here -- on rooftops, pavilions, plaza corridors, chicken coops, and pigsties. "The village's solar capacity reaches 1,800 kW. At full capacity for one hour, it can generate 1,800 kWh, enough to power the entire village for a day," said Chen Wentao, person in charge of the State Grid Enshi's development department. Reliable electricity was once a distant dream for villagers. Aging power infrastructure -- characterized by extensive grid coverage, outdated single-radial network designs, and seasonal load fluctuations -- left communities vulnerable to frequent and prolonged outages, particularly during extreme weather. A staff of State Grid Badong Power Supply Company is checking the breeze power generation equipment in Tudianzi Village. (Photo by Lei Yong/Xinhua) "Whenever thunderstorms struck, power lines would fail, plunging the entire village into darkness," recalled 75-year-old Hu De'an. Like many residents, Hu once relied entirely on firewood for light and heat. "Our homes were filled with smoke, but seeing firewood piled under the eaves was the only way we felt secure," he said. In September 2020, China unveiled its ambitious "dual carbon" goals to the world: achieving peak carbon emissions by 2030 and carbon neutrality by 2060. Studies showed that traditional biomass fuels like firewood, burned through direct combustion, operate at a mere 10-15% efficiency while generating heavy carbon emissions. This inefficiency has thrust rural China into a critical dilemma -- how to build resilient, clean energy networks that meet growing demand without compromising sustainability. A breakthrough came in March 2023 when China's National Energy Administration and three other ministries launched a landmark initiative. The plan prioritizes pilot projects to accelerate rural energy transitions, coupling clean power adoption with broad rural revitalization objectives. By August 2023, State Grid Hubei Electric Power had spearheaded a flagship demonstration project in Tudianzi Village, targeting three pillars: stable clean energy supply, efficient resource utilization, and green industrial development. During a recent visit to Tudianzi's black pig breeding base -- an operation producing over 4,000 hogs annually -- reporters observed a model of integration. Solar panels crowned the spotless pigsty roofs, while odor-free pathways defied backward farm. The transformation stems from a 30-kilowatt biogas plant constructed adjacent to the facility. Engineered by local power authorities, the system collects manure from the breeding base and kitchen waste from nearby households, channeling them into a closed-loop cycle of "biomass resources - biogas - electricity - fertilizer". "Biogas is converted into electricity, while its byproducts -- digestate and residues -- are processed into fertilizers for farmland, achieving circular biomass utilization and clean energy supply," said Su Lei, senior engineer of State Grid Hubei Electric Power Research Institute. Notably, the installation of an 80-cubic-meter gas storage tank ensures nighttime green power supply and enables off-grid operations when integrated with flexible energy storage systems. For local farmer Feng Cailong, the project has brought tangible economic gains. "Previously, disposing pig waste cost over 40,000 yuan annually. Now, delivering it directly to the biogas plant not only cuts disposal expenses but also saves more than 60,000 yuan yearly in electricity, disinfection, and fertilizer costs for forage cultivation," he informed. These developments epitomize Tudianzi's rural energy transformation. After nearly two years of construction, the village has established a low-carbon energy system dominated by wind and solar power, featuring agile microgrid-distribution network interactions and coordinated "source-grid-load-storage" operations. A multidimensional industrial ecosystem integrating renewable energy, livestock farming, and eco-tourism is taking shape. In 2024, the village's electricity consumption surged to 537,000 kWh, a 188% increase from 2022. Since launching its energy revolution, Tudianzi's annual renewable energy output reaches 1.44 million kWh, equivalent to saving 472 tons of standard coal while reducing CO₂ emissions by 1,436 tons and SO₂ by 43 tons annually. "With the village's total installed renewable energy capacity now reaching 1,871 kilowatts, we not only achieve full green power supply for the entire village but also export substantial surplus electricity to external grids," explained Yang Lin, official of the Development and Reform Commission of Enshi Tujia and Miao Autonomous Prefecture. Hashtag: #EVchargingThe issuer is solely responsible for the content of this announcement.

文章來源 : Media OutReach Limited 發表時間 : 瀏覽次數 : 906 加入收藏 :
GENE SOLUTIONS AND ELEMENT BIOSCIENCES ENTER STRATEGIC COLLABORATION TO ADVANCE NEXT-GENERATION SEQUENCING (NGS) TECHNOLOGY GLOBALLY

HO CHI MINH CITY, April 22, 2025 /PRNewswire/ -- Gene Solutions, a leading multinational biotech company specializing in advanced genetic testing, and Element Biosciences, a company democratizing access to advanced life science solutions, have entered into a strategic collaboration. The collaboration was formalized with the signing of a Memorandum of Understanding (MoU) during Element Biosciences' visit to Gene Solutions' laboratory. Mr. Edwin Hauw – Element Biosciences Senior Vice President (third from left) and Dr. Nguyen Huu Nguyen – Deputy CEO (third from right) hand over signed MoU This collaboration aims to create significant synergies by combining Element Biosciences' groundbreaking sequencing platforms with Gene Solutions' innovative technologies in genetic solutions. Element Biosciences has rapidly emerged as a leading innovator in the next generation sequencing (NGS) field, delivering novel solutions that provide exceptional performance and flexibility for researchers. Gene Solutions, with its comprehensive portfolio of genetic tests, leveraging NGS and artificial intelligence, has reached over 4,500 hospitals and clinics in eight Asian countries and is actively expanding its global footprint. Element Bioscience’s Aviti platform at Gene Solutions’ laboratory Equity in Reproductive Health: Accessibility of Non-invasive Prenatal Testing (NIPT) NIPT is one of the most well-known clinical applications of NGS technology worldwide. The test screens for genomic abnormalities in cell-free DNA fragments released from the placenta into the mother's blood[1] and is recommended for all pregnant women from 9-10 weeks of gestation. Over the past eight years, Gene Solutions has developed a strong portfolio of NIPT (trademarked as triSureTM) and a comprehensive ecosystem for reproductive health from pre-birth to newborn and postnatal diagnosis. The company uniquely integrates recessive diseases and dominant single-gene disorders screening in a single workflow with NIPT, leveraging its AI platform and optimized lab protocols. Currently, Gene Solutions is researching the incorporation of pregnancy complications prediction into the NIPT test. The NIPT market was valued at USD 5.20 billion in 2022 and is projected to grow to USD 19.09 billion by 2030[2]. Gene Solutions seeks to leverage Element's accessible and affordable research solutions to support its aim to bring safe, accurate, and non-invasive screening tools to all pregnant women. Precision Oncology: Advancing Cancer Care with Genomic Insights and Cutting-Edge Technology Early detection is paramount in the fight against cancer. Gene Solutions has commercialized its AI-powered, clinically validated SPOT-MAS test, which has demonstrated strong efficacy in identifying cancers at early stages and those lacking established screening methods[3,4,5]. For cancer patients, the company has developed tailored solutions for selecting targeted therapies and immunotherapies, uniquely combining genomic and transcriptomic tumor profiling with personalized cancer monitoring (K-TRACK, K-4CARE) [6]. Research to support these advancements are made possible by the readiness of NGS platforms and AI algorithms. The collaboration between the two companies aims to further accelerate the research supporting integration of Gene Solution's advanced cancer care tools into clinical practice globally. Research into these advancements is made possible through AVITI24™, Element Biosciences' first-of-its-kind multiomics platform. In addition to providing highly accurate NGS readouts, AVITI24 delivers simultaneous in situ transcriptomic, proteomic, and morphological profiling at single-cell resolution through its powerful Teton™ kits and assays. Powered by Element's proprietary avidite base chemistry (ABC) sequencing, AVITI24 with Teton provides a direct window into complex biological mechanisms and pathways — paving the way for breakthrough discoveries. AVITI24 will deliver the scalable, unified multi-dimensional data that has long eluded researchers, and ultimately will accelerate the pace of scientific research. Gene Solutions will leverage this cutting-edge platform in its research pipelines, including the Clinical Multi-omics Project, 3D Patient-derived Organoids, and Neoantigen Cancer Vaccine pipeline. These initiatives represent the company's visionary approach to incorporating Multi-modal AI and Multi-omics insights to unlock next frontiers in therapeutic development. NGS Testing and Precision Medicine Accessibility Dr. Nguyen Huu Nguyen, Deputy CEO of Gene Solutions, expressed: "Our foundation is in the research and development of genetic solutions. By combining Element Biosciences' powerful platform with Gene Solutions' expertise and market reach, we are confident that we can significantly enhance the accessibility and application of genomic advances." Edwin Hauw, Senior Vice President of Marketing & Product Management at Element Biosciences, added:  "Our collaboration with Gene Solutions will combine the best of both our worlds: Element's revolutionary AVITI24 multiomics and AVITI sequencing platforms, and Gene Solutions expertise in bringing transformative genetic solutions to the APAC region. Together, we will elevate the research supporting the real-world impact these genetic testing solutions have downstream on patient outcomes." The MoU sets a framework for discussions on strategic partnerships, marketing efforts, customer-centric and technical support, and research and development opportunities. This collaboration promises to leverage the expertise of both parties to enhance genomics research, clinical research applications, and market accessibility for both companies' global strategies. About Gene Solutions Gene Solutions, a multinational biotech company, offers a comprehensive genetic testing portfolio utilizing Next-Generation Sequencing (NGS) and Artificial Intelligence algorithms. The testing services include cell-free DNA non-invasive prenatal testing (NIPT), circulating tumor DNA (ctDNA) cancer screening, genomic profiling, and treatment monitoring. Established in 2017, Gene Solutions operates a network of seven NGS laboratories, including two central CAP-accredited laboratories in Singapore and Vietnam. With over two million tests provided to patients, we remain committed to delivering accessible genetic testing services to more than 4,500 hospitals and clinics across Singapore, Vietnam, Thailand, Indonesia, Malaysia, the Philippines, Hong Kong, and Taiwan. To learn more about Gene Solutions, please visit genesolutions.com.Media Contact: pr@genesolutions.com About Element Biosciences, Inc. Element Biosciences is a life science company democratizing access to advanced biological tools, driving impactful discoveries to benefit humanity. Through innovating every fundamental element of a biological assay system, Element empowers customers with affordable, high-quality data and an improved user experience, which in turn will accelerate scientific research. To learn more about Element, please visit www.elementbiosciences.com and follow us on LinkedIn, X (Twitter), and Facebook.Media Contact: media@elembio.com  References: [1] ACOG current guidance, accessed 04 April 2025.[2] Fortune Business Insights.[3] Nguyen, L. H. D., et al. (2025). Prospective validation study: a non-invasive circulating tumor DNA-based assay for simultaneous early detection of multiple cancers in asymptomatic adults. BMC Medicine, 23(1).[4] Carbonell, Chantelle, et al. Cancer Control 31 (2024).[5] Thien Nguyen, Chi Van, et al. "Evaluation of a multimodal ctDNA-based assay for detection of aggressive cancers lacking standard screening tests." Future Oncology (2024): 1-11.[6] Van-Anh Nguyen Hoang, et al. Real-World Utilization and Performance of Circulating Tumor DNA Monitoring to Predict Recurrence in Solid Tumors. JCO Oncology Advances 2, e2400084 (2025).  

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OMNICOM MEDIA GROUP TO CONSOLIDATE ALL INFLUENCER CAPABILITIES UNDER CREO

Consolidation Brings Industry-leading Playbook, Technology and Partnerships from Flagship Influencer Agency Brand to Clients Across OMG's Global Footprint NEW YORK, April 22, 2025 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC) is consolidating all its influencer marketing capabilities globally under the Creo brand. With this move, OMG is putting the integrated "influencers as a media channel" playbook at the core of its global influencer offer to clients; and enabling clients across all of its markets to benefit from Creo's first- mover data partnerships across the influencer ecosystem. Responding to business outcomes and measurement challenges in a fragmented market segment, Creo's integrated approach leverages the data assets within Omni – the open operating system that supports all Omnicom agencies – to enable more relevant creator discovery, more precise planning and measurement, and a more direct connection between creator and consumer actions. "With influencers playing an outsized role in how consumers discover, experience and ultimately choose a brand, we're bringing together the deep capabilities that we have built in this space - across all of our regions - under a single brand and approach to ensure that every client, in every market can access the same industry-leading talent, tools and technology to build influencer partnerships that unlock brand growth," said OMG CEO Florian Adamski. In select markets, the capabilities will operate as OMGCreo. Global influencer marketing spend has more than tripled since 2020, with the market expected to reach $33 billion US in 20251 - up 37% from $24 billion in 2024. Since launching as full-service influencer marketing agency three years ago, Creo has been applying its "influencers as a media channel" approach to campaigns for brands like Mountain Dew, Delta, and State Farm, elevating influencer strategies in the marketing mix, and expanding opportunities for influencers within media activation.  At the same time, Creo is advancing both its offer to brands and the state of the art through a series of first-mover collaborations with leading social and commerce platforms - including data partnerships with Amazon, Google, Instacart, Snap and Tik Tok that bridge the gap between creators and commerce, expedite the path from creator to purchase, and leverage the increasing role that influencers play in search. The consolidation will be boosted by the recent launch of three new first-to-market capabilities within Omni: The Creator Briefing Tool utilizes Google Gemini to enable creators to leverage Omni audience, cultural and brand data to ideate and visualize content, and get instant feedback on how their approach aligns to the brief, target audience and current cultural moment. The Creo Influencer Agent is a new AI-powered influencer selection tool that taps into millions of cultural data signals from Omni's Q cultural intelligence suite to quickly identify influencers who align with brand goals, audience insights, and cultural trends. The Omni Creator Performance Predictor utilises first-mover access to a new Meta API and leverages machine learning to predict which organic branded content on Instagram will deliver superior performance if boosted with paid media, as measured against awareness, consideration, or conversion objectives. In alpha tests of the Creator Performance Predictor, assets selected by the tool for promotion improved performance by +38% in comparison to those assets selected manually. About Creo Creo, an Omnicom Media Group agency, is as a data-driven, end-to-end influencer marketing agency that leverages the power of Omni - the open operating system that supports all Omnicom agencies – to approach influencer marketing like a media channel that can be planned, measured and optimized to deliver impact at all levels of the marketing funnel. For more information visit creo.com. About Omnicom Media GroupOmnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best -in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 26,000 people serving the world's leading brands in OMG agencies around the globe. For more information visit omnicommediagroup.com. 1 Statista Research, March 2025  

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