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Global Business NewsGlobal Business News

目前Global Business News文章數, 共 21223 篇 ,以下為 505 - 528 篇 訂閱此列表,掌握最新動態
MoEngage Unveils 2024 Customer Engagement Benchmarks Based on 20Bn+ Data Points, 3,250+ Customers, and 1,000+ B2C Marketers

Empowering Marketers with Actionable Insights for Superior Customer Engagement Strategies Summary:MoEngage released its Customer Engagement Benchmarks Report for 2024 today, focusing on the USA and Canada. This comprehensive analysis, derived from over 20 billion data points and insights from thousands of consumers, marketers, and leading enterprise brands reveals crucial trends and strategies for optimizing marketing campaigns through personalized, omnichannel customer experiences. SAN FRANCISCO, May 16, 2024 /PRNewswire/ -- MoEngage®, a leading insights-led Customer Engagement Platform, has released its annual Customer Engagement Benchmarks report - North America edition, for 2024. After analyzing extensive data, the report offers vital insights and benchmarks for VPs, CMOs, and marketing stakeholders aiming to improve their marketing efficiency and Return on Investment (ROI). The report demonstrates the following: The significant impact of behavior-based and journey-based personalization on the performance of channels such as email, push notifications, and SMS. How personalized marketing can skyrocket delivery rates, open rates, CTORs/CTRs, conversion rates, and overall campaign performance across different industries. Best practices for brand marketers to optimize and personalize their omnichannel strategy. These insights are based on leading enterprise customers of MoEngage such as Publishers Clearing House, Poshmark, Loblaw Companies, Audiomack, Inc, Soundcloud, Payactiv, and Lendmark Financial Services. Key takeaways from the report include: 67% of consumers are comfortable with brands using their data in order to offer a more personalized experience. Across industries, personalized emails based on customer journey and behavior can achieve conversion rates (CVRs) of up to 93.3%, dramatically outperforming generic messaging. Behavior-based push notifications on iOS and Android devices see up to 35.8% and 16.2% CVRs, respectively, marking substantial improvements over non-personalized approaches. SMS personalized using customer behavior insights can lead to a 7.6% CVR, which is 1.3X of generic, broadcast SMS, showcasing the effectiveness of personalized communication. Aditya Vempaty, Head of Marketing for MoEngage, North America, explains that the report showcases encouraging data to support the case for personalization in customer communications.  "Our report, drawing on data from over 3,000 customers, illuminates pivotal trends such as the impactful role of behavior and journey-based personalization across vital channels like email, SMS, and push notifications. Highlighting how personalized strategies can lead to conversion rates up to 93.3%, we provide B2C marketers with actionable insights and best practices to significantly enhance their ROI and deepen customer engagement through tailored communications." - Aditya Vempaty, Head of Marketing, MoEngage North America To further deconstruct the report's insights, MoEngage partnered with The Marketoonist, Tom Fishburne, and Publishers Clearing House's AVP of Digital Marketing, Eve Fish, for an insightful webinar, ahead of the report launch which is now available on demand. The webinar underscored the insights gleaned from the report while concluding that the effectiveness of traditional personalization methods, which rely on demographics or first names, is now insufficient. What has proven to be effective is personalization based on the customer's behavior and tailoring messages based on their stage in the buying process. "Marketers have always chased the holy grail of delivering the right message to the right person at the right time. But much of today's personalization falls flat, stymied by data collection, organizational silos, and misguided assumptions. Bad personalization can be worse than no personalization." - Tom Fishburne, Marketoonist The data suggests that, to successfully implement these advanced personalization strategies, it is crucial to have a deep understanding of the customer's preferences and a reliable customer engagement platform that enables seamless execution of these strategies. "The essence of personalization at scale is to determine the 'who,' 'what,' 'where,' and 'when' for every communication to maximize conversion events. With our extensive zero-party data from over 38 million fully authenticated customers spanning multiple marketing channels, we recognize the need for a robust customer engagement platform like MoEngage to execute millions of unique experiences. MoEngage equips us to seamlessly orchestrate, automate, and predict outcomes so that we optimize engagement daily." - Eve Fish, AVP of Digital Marketing, Publishers Clearing House You can access the report here: Customer Engagement Benchmarks Report 2024: North America About MoEngage: MoEngage is an insights-led Customer Engagement platform that empowers marketers and product owners with AI-driven insights to create omnichannel experiences that resonate with consumers. By leveraging real-time analytics and AI, MoEngage enables brands to execute personalized campaigns that significantly improve user engagement and retention.

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 233 加入收藏 :
Exascend Launches Rugged AS500 BGA SSD for Next-Generation Autonomous Vehicles

Compact, High-Endurance Drive Delivers Sustained Performance in Harsh Environments TAIPEI, May 16, 2024 /PRNewswire/ -- Exascend, a service-oriented provider of innovative storage and memory solutions, today unveiled its AS500 series NVMe Ball Grid Array solid state drive (BGA SSD). Engineered to address the demanding data storage requirements of next-generation connected and autonomous vehicles, the AS500 combines exceptional endurance with virtualization capabilities in an ultra-compact BGA form factor. Exascend's award-winning AS500 series BGA SSD is engineered for next-generation connected and autonomous vehicles. "The immense data demands of autonomous driving, infotainment systems, digital cockpits and advanced driver assistance systems (ADAS) require ruggedized storage solutions capable of withstanding extreme automotive conditions," said Frank Chen, CEO of Exascend. "The AS500 BGA SSD delivers sustained performance and virtualization support, offering automakers a compact, robust and power-efficient storage solution for in-vehicle deployments. We're particularly proud that the innovative AS500 series recently took home a Best in Show honor at Embedded World 2024[1]." The soldered AS500 BGA SSD is built to safeguard data integrity in the harshest environments. It operates at temperatures from -40°C to +105°C while withstanding extreme shock and vibration. Exascend's proprietary Adaptive Thermal Control™ algorithm enables sustained peak performance by effectively regulating temperature within specified thresholds. The AS500 is currently undergoing AEC-Q100 Grade 2 qualification to meet rigorous automotive reliability standards. The DRAM-less AS500 leverages Host Memory Buffer (HMB) technology to optimize I/O performance without SSD onboard DRAM, mitigating the storage capacity limitations of embedded systems. With an ultra-low active power consumption under 3.5W, the drive provides significant energy savings. With built-in SR-IOV support[2] for up to four virtual machines via direct PCIe, the AS500 maximizes performance across multiple in-vehicle application. Its PCIe Gen4 interface and NVMe 1.4 protocol enable exceptional sequential read/write speeds up to 5000/1600 MB/s and random 4K read/write speeds up to 380K/180K IOPS in HMB mode. Available up to 1TB capacities, the versatile AS500 is optimized for automotive use cases including in-vehicle infotainment, navigation, digital cockpit, black box and ADAS. Exascend will showcase the AS500 BGA SSD at the upcoming ADAS & Autonomous Vehicle Technology Expo, June 4-6 in Stuttgart, Germany at booth 6320. For more information, please visit the Exascend website. About Exascend Exascend is a service-oriented provider of cutting-edge storage and memory solutions, specializing in low-power, high-performance, and high-reliability products. With more than 60 patents worldwide, we offer a wide range of storage solutions including SSDs, memory cards, managed NAND, and DRAM. With end-to-end capabilities spanning hardware, firmware, software, engineering, manufacturing, and customization, we empower global customers to push the boundaries of innovation, offering quality, reliability, and flexibility. Learn more at exascend.com. [1] https://embeddedcomputing.com/technology/ai-machine-learning/embedded-world-2024-best-in-show-winners [2] SR-IOV will be enabled through future firmware updates upon successful validation and implementation.  

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 308 加入收藏 :
Infosys Collaborates with Telstra for AI-led Engineering Transformation

Set to accelerate innovation for Telstra and further enhance customer experience BENGALURU, India, May 16, 2024 /PRNewswire/ -- Infosys (NSE: INFY), (BSE: INFY), (NYSE: INFY), a global leader in next-generation digital services and consulting, today announced a strategic multi-year collaboration with Telstra, Australia's leading telecommunications and technology company, to accelerate its software engineering and IT transformation journey and further enhance their customer experience. Building on a longstanding association, this collaboration aims to support Telstra's company-wide strategy. Dinesh Rao, Executive Vice President, Co-Head of Delivery, Infosys and Kim Krogh Andersen, Group Executive, Product and Technology, Telstra along with Infosys and Telstra leaders Infosys' AI-first suite of offerings, Infosys Topaz, and cloud suite of offerings, Infosys Cobalt, will offer a robust engineering backbone to simplify the technology landscape and enable Telstra to continue its transformation to become an innovation-led enterprise. In addition, Infosys will introduce modern product engineering practices to elevate its customer and employee experience. Dinesh Rao, Executive Vice President, Co-Head of Delivery, Infosys and Kim Krogh Andersen, Group Executive, Product and Technology, Telstra along with Infosys and Telstra leaders Kim Krogh Andersen, Group Executive, Product and Technology, Telstra, said, "Consumers around the world have significantly increased their expectations when it comes to the seamless, digital delivery of their products and services. As we approach the tipping point of Generative AI and an avalanche of digital adoption, strategic partnerships with global leaders such as Infosys are critical to support our shared ambitions for digital leadership."  Kieran O'Meara, Executive, Software Engineering and IT, Telstra, said, "Telstra and Infosys have been partners for over 20 years, a collaboration that has yielded immense value for both organizations. The renewal of this collaboration reinvents how we work together more strategically for the next wave of change in our industry. With the evolution of software product engineering, open architecture, and next-generation technologies such as AI, together, we will develop the best products and services for Telstra's customers." Salil Parekh, Chief Executive Officer, Infosys, said, "Infosys has a long-standing association with Telstra supporting its many evolutions over the last two decades and we're excited to work with them on the next chapter of this journey. By leveraging Infosys Cobalt and Infosys Topaz, we can help Telstra accelerate its strategy for growth." Anand Swaminathan, Executive Vice President and Global Industry Leader, Communications, Media, and Technology, Infosys, said, "Telstra and Infosys stand as trailblazers in technological innovation, united by a shared vision. This collaboration underscores our commitment to delivering innovative cloud and AI-led solutions that will help position Telstra as a leader in this new era." About Telstra Telstra is Australia's leading telecommunications and technology company, offering a full range of communications services. Our purpose is to build a connected future so everyone can thrive. www.telstra.com.au About Infosys Infosys is a global leader in next-generation digital services and consulting. Over 300,000 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable clients in more than 56 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by cloud and AI. We enable them with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace. Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY) can help your enterprise navigate your next. Safe Harbor Certain statements in this release concerning our future growth prospects, or our future financial or operating performance, are forward-looking statements intended to qualify for the 'safe harbor' under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results or outcomes to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding the execution of our business strategy, our ability to attract and retain personnel, our transition to hybrid work model, economic uncertainties, technological innovations such as Generative AI, the complex and evolving regulatory landscape including immigration regulation changes, our ESG vision, our capital allocation policy and expectations concerning our market position, future operations, margins, profitability, liquidity, capital resources, our corporate actions including acquisitions, and cybersecurity matters. Important factors that may cause actual results or outcomes to differ from those implied by the forward-looking statements are discussed in more detail in our US Securities and Exchange Commission filings including our Annual Report on Form 20-F for the fiscal year ended March 31, 2023. These filings are available at www.sec.gov. Infosys may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. The Company does not undertake to update any forward-looking statements that may be made from time to time by or on behalf of the Company unless it is required by law.

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 227 加入收藏 :
Infosys Collaborates with Telstra for AI-led Engineering Transformation

Set to accelerate innovation for Telstra and further enhance customer experience BENGALURU, India, May 16, 2024 /PRNewswire/ -- Infosys (NSE: INFY), (BSE: INFY), (NYSE: INFY), a global leader in next-generation digital services and consulting, today announced a strategic multi-year collaboration with Telstra, Australia's leading telecommunications and technology company, to accelerate its software engineering and IT transformation journey and further enhance their customer experience. Building on a longstanding association, this collaboration aims to support Telstra's company-wide strategy. Dinesh Rao, Executive Vice President, Co-Head of Delivery, Infosys and Kim Krogh Andersen, Group Executive, Product and Technology, Telstra along with Infosys and Telstra leaders Infosys' AI-first suite of offerings, Infosys Topaz, and cloud suite of offerings, Infosys Cobalt, will offer a robust engineering backbone to simplify the technology landscape and enable Telstra to continue its transformation to become an innovation-led enterprise. In addition, Infosys will introduce modern product engineering practices to elevate its customer and employee experience. Dinesh Rao, Executive Vice President, Co-Head of Delivery, Infosys and Kim Krogh Andersen, Group Executive, Product and Technology, Telstra along with Infosys and Telstra leaders Kim Krogh Andersen, Group Executive, Product and Technology, Telstra, said, "Consumers around the world have significantly increased their expectations when it comes to the seamless, digital delivery of their products and services. As we approach the tipping point of Generative AI and an avalanche of digital adoption, strategic partnerships with global leaders such as Infosys are critical to support our shared ambitions for digital leadership."  Kieran O'Meara, Executive, Software Engineering and IT, Telstra, said, "Telstra and Infosys have been partners for over 20 years, a collaboration that has yielded immense value for both organizations. The renewal of this collaboration reinvents how we work together more strategically for the next wave of change in our industry. With the evolution of software product engineering, open architecture, and next-generation technologies such as AI, together, we will develop the best products and services for Telstra's customers." Salil Parekh, Chief Executive Officer, Infosys, said, "Infosys has a long-standing association with Telstra supporting its many evolutions over the last two decades and we're excited to work with them on the next chapter of this journey. By leveraging Infosys Cobalt and Infosys Topaz, we can help Telstra accelerate its strategy for growth." Anand Swaminathan, Executive Vice President and Global Industry Leader, Communications, Media, and Technology, Infosys, said, "Telstra and Infosys stand as trailblazers in technological innovation, united by a shared vision. This collaboration underscores our commitment to delivering innovative cloud and AI-led solutions that will help position Telstra as a leader in this new era." About Telstra Telstra is Australia's leading telecommunications and technology company, offering a full range of communications services. Our purpose is to build a connected future so everyone can thrive. www.telstra.com.au About Infosys Infosys is a global leader in next-generation digital services and consulting. Over 300,000 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable clients in more than 56 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by cloud and AI. We enable them with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace. Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY) can help your enterprise navigate your next. Safe Harbor Certain statements in this release concerning our future growth prospects, or our future financial or operating performance, are forward-looking statements intended to qualify for the 'safe harbor' under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results or outcomes to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding the execution of our business strategy, our ability to attract and retain personnel, our transition to hybrid work model, economic uncertainties, technological innovations such as Generative AI, the complex and evolving regulatory landscape including immigration regulation changes, our ESG vision, our capital allocation policy and expectations concerning our market position, future operations, margins, profitability, liquidity, capital resources, our corporate actions including acquisitions, and cybersecurity matters. Important factors that may cause actual results or outcomes to differ from those implied by the forward-looking statements are discussed in more detail in our US Securities and Exchange Commission filings including our Annual Report on Form 20-F for the fiscal year ended March 31, 2023. These filings are available at www.sec.gov. Infosys may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. The Company does not undertake to update any forward-looking statements that may be made from time to time by or on behalf of the Company unless it is required by law. Photo: https://mma.prnasia.com/media2/2414801/Infosys_Telstra_collaboration.jpg?p=medium600Logo: https://mma.prnasia.com/media2/633365/4364085/Infosys_Logo.jpg?p=medium600

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 231 加入收藏 :
Sun Hats and Cooling Towels: The Perfect Combo for the Summer

YIWU, China, May 16, 2024 /PRNewswire/ -- As summer arrives in the Northern Hemisphere, sun hats and cooling towels become a perfect match. Although the summer's heat hasn't reached its peak, the early arrival of spring in China has noticeably advanced the sales schedule for sun protection products. Numerous merchants in Yiwu have observed a spike in sales, particularly for items such as sun hats, hats, and face-kinis since February 2024. Additionally, with the growing awareness of "national fitness", high-tech sport gear like "cooling towels" are seeing a surge in sales. Sun Hats and Cooling Towels on the www.yiwugo.com. Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. According to big data from Yiwugo, from March 1, 2024, to May 12, 2024, the search volume rankings for keywords such as "hats" and "sun hats" has climbed from around the 40th place to around the 15th. During this period, the number of orders related to sun hats has remained nearly the same as in 2023, but the transaction value of these orders has increased by 1.65 times. Meanwhile, from April 1, 2024, to May 12, 2024, the number of orders related to cooling towels is 1.07 times that of 2023, with a year-on-year transaction value growth of 70%. Mr. Zheng Xiongfeng, head of Yiwu Ruwei Clothing Co., Ltd., has been engaged in sports products such as towels and neck gaiters for many years. Seven years ago, he started producing cooling towels in response to customer demand. It was during this period that Disney buyers from Japan began cooperating with Ruwei, with the company exporting approximately 4 million cooling towels to Japan annually. This year, overseas orders came even earlier, with samples being prepared for clients as early as December 2023. "Since 2022, the trend of sports fashion has been robust in China, and cooling towels have become popular in the domestic market," Zheng said. By the end of April, there was a noticeable a surge in domestic orders for cooling towels. Anta, a well-known Chinese sports brand, chose Ruwei as its cooling towel supplier after a thorough selection process. The partnership has endured for over two years and continues to thrive. In recent years, most of Ruwei's new foreign orders have come from inquiries on the Yiwugo platform. As a leading manufacturer, Ruwei maintains a stockpile of 200 tons of raw materials for cooling towels in stock and oversees every step of the production process, from yarn procurement to fabric production and product cutting. This meticulous approach ensures control over every stage and fosters trust with clients, who often become long-term customers following sample evaluations and on-site inspections. Hats remain a perennial industry in Yiwu, and this year's sun protection season is no exception. Ms. Lou Shuhui and her Chengwen Hats Co., Ltd. have been in the business for nearly 20 years, primarily exporting baseball caps and bucket hats to over 30 countries, with an annual output value exceeding 50 million yuan. She noted an increase in orders from overseas brands this year. The company has been collaborating with Walmart for nearly six years, with annual transactions totaling around 2 million yuan. In 2021, they stood out among suppliers for Disney's strict quality control on custom hats and have been working with them for three years, producing nearly 2,000 hats daily. Another notable hat manufacturer, Fu Longnv, specializes in hats with UV protection materials. Her products, known for their SPF value, have a good reputation in the domestic market and the brand TUDROFI registered in the US has gained recognition in Europe and America. Since February, her company has been exporting outdoor sun hats with anti-slip buckles in black, white, navy, grey, and khaki. Customers frequently reorder every three days, and the company is busy with inquiries from foreign companies and buyers on the Yiwugo. Haitao Hats Co., Ltd., a merchant in the Yiwugo industry belt, specializes in exporting fashionable yarn-dyed jacquard baseball caps. With an annual output of over 1 million caps, this 20-year professional hat manufacturer excels in fabric production, shaping machines, and the selection of lining and sweatbands. Currently, they are fulfilling a custom order for nearly 20,000 hats from a client in Tehran, Iran. In addition, they are discussing future cooperation after completing a trial order of hat brims customized by a procurement group from Guangzhou. Amidst the scorching summer sun, sun protection products and cooling towels are in full swing for the peak season. Yiwugo stands out as the optimal platform for buyers seeking a wide array of best-selling products and reliable suppliers.

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 217 加入收藏 :
LyondellBasell Adds New South East European Distribution Hub for Improved Customer Experience

ROTTERDAM, Netherlands, May 16, 2024 /PRNewswire/ -- LyondellBasell, a global leader in the chemical industry, is proud to announce the establishment of a new distribution hub in Hungary for its polyolefins grades. This move is part of our ongoing commitment, also illustrated by the opening of the UK hub in November 2023, to enhancing the customer experience by placing inventories closer to our customers' facilities reducing lead times on orders. This distribution hub in Hungary is an important addition to the LyondellBasell global footprint. In addition to our existing distribution platforms, this new hub signifies a significant step forward in providing our customers with faster access to our products. The creation of this new hub in Hungary is the result of a collaborative effort with logistics expert Maersk, who has a long-standing reputation for excellence in the field. The hub will be strategically located in Budapest, ensuring optimized distribution and swift delivery. Erik Mezger, commercial manager Polymers, commented, "LyondellBasell is committed to delivering exceptional service and that's why we're excited to announce the opening of a new distribution hub in Hungary. This expansion will mean shorter lead times and even better service for our customers. Additionally, it enables us to further leverage our global asset footprint network so that we can ensure that our customers get the products they need, when they need them." "We are proud to support LyondellBasell with a tailor-made warehousing solution which reduces the lead time for their deliveries significantly," says Patrick Hore, global vertical head of chemicals at Maersk. "Providing decentralized warehousing solutions instead of distributing out of a single large distribution center across a whole continent is part of our offering as an integrator of global logistics. With our growing network of around 470 warehouses across all continents and our control of logistics assets like vessels, terminals, aircraft and truck fleets, we are able to offer our customers more reliable and resilient cargo flows even in disruptive times." For more information about this new distribution hub or any other inquiries, we encourage customers to reach out to their respective LyondellBasell sales representatives. About LyondellBasell We are LyondellBasell (NYSE: LYB) – a leader in the global chemical industry creating solutions for everyday sustainable living. Through advanced technology and focused investments, we are enabling a circular and low carbon economy. Across all we do, we aim to unlock value for our customers, investors and society. As one of the world's largest producers of polymers and a leader in polyolefin technologies, we develop, manufacture and market high-quality and innovative products for applications ranging from sustainable transportation and food safety to clean water and quality healthcare. For more information, please visit www.lyondellbasell.com or follow @LyondellBasell on LinkedIn. About Maersk A.P. Moller - Maersk is an integrated logistics company working to connect and simplify its customers' supply chains. As a global leader in logistics services, the company operates in 130 countries and employs more than 100,000 people. Maersk is aiming to reach net zero emissions by 2040 across the entire business with new technologies, new vessels, and green fuels.  

文章來源 : PR Newswire 美通社 發表時間 : 瀏覽次數 : 227 加入收藏 :
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