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FONTAINEBLEAU, France and SINGAPORE and SAN FRANCISCO, Oct. 1, 2024 /PRNewswire/ -- Seven years after actor Alyssa Milano's tweet launched the #MeToo movement into the global consciousness, attitudes towards sexual harassment and assault have shifted in many countries. A new study shows that the movement's impact doesn't stop there. INSEAD professors Frédéric Godart and David Dubois, alongside Clément Bellet of Erasmus University Rotterdam, found that #MeToo triggered far-reaching changes in consumer behaviour. Sales of stereotypically feminine shoes like high heels dropped significantly weeks after the #MeToo movement swept the media in October 2017. The researchers analysed data from a leading fashion retailer across 32 OECD countries, focusing on women's footwear purchases between January 2017 and December 2018. They observed a 14.4 percent decrease in stockouts for stereotypically feminine shoes, such as pink high-heeled pumps or red platforms, compared to more neutral styles. This average effect is driven by markets more exposed to the #MeToo movement - in particular the Nordic countries and France - where stockouts of such products fell by 25 percent. That's not all. The team also found consistent declines in stockouts for pink or red items for three women's product categories: lingerie, dresses and handbags. To explore the underlying reasons for this shift in preferences, the researchers surveyed approximately 1,000 women in the United States. Their results indicate that exposure to #MeToo-related content led to a significant decrease in demand for high-heeled shoes. This finding suggests a rebellion against traditional gender stereotypes, rather than a response to feelings of threat or empowerment turned women off starkly feminine products. Marketing in the post-MeToo world The study's implications extend far beyond the fashion industry, highlighting the potential for social movements to impact consumer markets in unexpected ways. The researchers recommend that brands that rely heavily on gender-based marketing strategies – "pink it or shrink it" in industry speak – reassess their approach. Brands need to be more attuned to shifts in social norms and values, as these can quickly influence consumer preferences. The authors also recommend that companies conduct brand audits to assess how their products intersect with consumer identities and stereotypes, and how social movements may affect their brand value. The research provides valuable insights for businesses operating in an era where consumer identity is a major driver of purchasing decisions. As social movements continue to shape public discourse and consumer preferences, firms that adapt quickly to these changes may find themselves better positioned for long-term success.
WASHINGTON, Oct. 1, 2024 /PRNewswire/ -- Songket, Malaysia's prized traditional textile, will take center stage at the Malaysia Day celebrations at the Embassy in Washington, D.C. Ambassador of Malaysia to the United States, His Excellency Dato’ Seri Mohamed Nazri Abdul Aziz In an effort to showcase the beauty of the handwoven Songket to a global audience, the Embassy has organized an exciting program for an event called Songket Malaysia Day. This event will feature an exhibition, a fashion show, and demonstrations of Songket weaving. The Ambassador of Malaysia to the United States, His Excellency Dato' Seri Mohamed Nazri Abdul Aziz, stated that he specifically chose to promote Songket to mark the 61st Malaysia Day so that guests would have the opportunity to appreciate the artistry of this luxurious handicraft. This initiative is undoubtedly inspired by UNESCO's recognition of Malaysian Songket. In 2021, UNESCO included Songket in its Intangible Cultural Heritage of Humanity List to be safeguarded. "Besides honoring our heritage, I also wish to promote cultural exchange and understanding between Malaysia and the United States," said Nazri Aziz. "My hope is that it will attract global interest in our traditional textiles and facilitate their entry into a wider market." The two-week celebration will commence with The Magnificent Golden Threads of Songket Fashion Show and the official launch of Songket Malaysia Day Exhibition on October 10th, followed by a reception for invited guests at the Malaysian Embassy. His Royal Highness Tengku Muhammad Fakry Petra ibni Almarhum Sultan Muhammad Petra, the Crown Prince of Kelantan, Malaysia, will also be present to officiate and support Songket Malaysia in Washington, D.C. The fashion show will feature creations by renowned Malaysian designer Sharifah Kirana and emerging young designer Zachrin Jaafars. The collections will embody the exquisite patterns and rich hues of Songket. Their designs celebrate traditional craftsmanship while emanating a regal sophistication, offering a distinguished and elegant reinterpretation of this timeless textile. Songket textiles from Malaysia's National Textiles Museum will also be on display. Several artists and artisans will be flown to Washington for the launch. Among them is Adiguru Hajah Kelthom Hussein, the proprietor of Che Minah Songket, who will demonstrate the art of Songket weaving. The exhibition will be open to the public from October 11 to 25, 2024. Furthermore, art enthusiasts will have the opportunity to experience a live demonstration of mural painting by artist Dani Omar, who works with mixed media. His Songket-inspired paintings, including hyper realistic works that bring Songket to life, and Sharifah Kirana's sustainable masterpieces using remnants from her collections will also be on exhibit. "My heart brims with pride at the sight of the Malaysian Songket being displayed for the world to see. I encourage everyone to visit the exhibition and experience the rich tapestry of our traditional fabric," said Nazri Aziz. Prior to the exhibition, a one-hour hybrid lecture and presentation on Songket will be held on October 3, 2024, at George Washington University (GWU). The Embassy will open its doors to the public for the exhibition at 3516 International Court, N.W., Washington, D.C., from October 11 to 25, 2024, from 2:00 to 4:00 PM.
Expansion of IBM's utility-scale fleet of quantum computers in Ehningen, Germany is marked with ribbon-cutting by German Chancellor Olaf Scholz and industry leaders. New IBM quantum data center in Europe will soon include IBM Quantum Heron-based system with reduced error rates, 16 times better performance and a 25-fold increase in speed over 2022 IBM Quantum systems. European-based enterprises and research institutions including Crédit Mutuel, Bosch, E.ON, Volkswagen Group, and Ikerbasque are accessing IBM global quantum fleet in quest to advance quantum algorithm discovery. EHNINGEN, Germany, Oct. 1, 2024 /PRNewswire/ -- Alongside German Chancellor Olaf Scholz, senior European government officials and European-based global enterprises, IBM (NYSE: IBM) today unveiled the first IBM Quantum Data Center located outside of the United States. It is the company's second quantum data center in the world and marks a significant expansion of its fleet of advanced, utility-scale quantum systems available to global users via the cloud. On October 1, 2024, IBM officially opened a global quantum data center in Ehningen, Germany alongside German Chancellor Olaf Scholz and other government and industry leaders. It is IBM’s second quantum data center deployed in the world, and the company’s first outside of the United States. The IBM Quantum Data Center in Europe features two new utility-scale, IBM Quantum systems, and will soon bring online an IBM Quantum Heron-based system, IBM’s most performant quantum computer yet. (Pictured at the inauguration of the IBM Quantum Data Center in Europe from left to right: Dr. Anna Christmann, Federal Government Coordinator for the Digital Economy and Start-Ups, Federal Economics Ministry; Dr. Nicole Hoffmeister-Kraut, Minister for Economic Affairs, Labour, and Tourism, State of Baden-Württemberg; German Chancellor Olaf Scholz; Dario Gil, IBM Senior Vice President and Director of Research; Ana Paula De Jesus Assis, General Manager of IBM EMEA.) Credit: IBM Now online in Ehningen, Germany, Europe's first IBM Quantum Data Center includes two new utility-scale, IBM Quantum Eagle-based systems, and will soon feature a new IBM Quantum Heron-based system. These systems are capable of performing computations beyond the brute-force simulation capabilities of classical computers. First introduced late last year, IBM Heron is the company's most performant quantum chip yet, and advances the company's mission of bringing useful quantum computing to the world by enabling users to increase the complexity of algorithms they are exploring on real quantum hardware. When the IBM Heron-based system is made available at the IBM Quantum Data Center in Europe, it will be the third IBM Heron installed across IBM's fleet of quantum systems that can be accessed by the company's global quantum network of more than 250 enterprises, universities, research institutions, and organizations. IBM Heron offers up to a 16-fold increase in performance and 25-fold increase in speed over previous IBM quantum computers as they were measured two years ago. When it is deployed alongside the now-available utility-scale systems installed in the new IBM Quantum Data Center, the IBM Heron-based system will expand the more than a dozen quantum computers IBM currently offers through the cloud – the largest fleet of its kind in the world. The opening of the new quantum data center was celebrated at a ribbon-cutting event attended by senior government officials, including German Chancellor Olaf Scholz and Dr. Nicole Hoffmeister-Kraut, Minister for Economic Affairs, Labour, and Tourism, State of Baden-Württemberg. IBM CEO and Chairman Arvind Krishna gave remarks alongside Chancellor Scholz, and the Chancellor also spoke at length with IBM leaders including Dario Gil, IBM Senior Vice President and Director of Research; Ana Paula Assis, General Manager of IBM EMEA; Jay Gambetta, Vice President of IBM Quantum; and IBM Quantum's German-based team about the importance of quantum computing's adoption and growth in the region. Additionally, the landmark moment was attended by several senior leaders of European-based global enterprises, including Crédit Mutuel, Bosch, E.ON, Volkswagen Group, and others, as well as research institutions such as Ikerbasque in Spain and Fraunhofer-Gesellschaft. These organizations are among the more than 80 European-based organizations within the IBM Quantum Network, many of which have the opportunity to access the systems within the IBM Quantum Data Center in Europe to search for the algorithms and applications of quantum computing that could solve some of the most complex challenges across their industries. "The opening of the IBM Quantum Data Center in Ehningen is good news for Germany. It will serve as a location for innovation and business growth, and is an expression of investors' confidence in the German market. IBM enriches the German quantum computing landscape with this new data center. The German government is providing targeted support for the development of quantum technologies. It is thereby driving forward the development of competencies and capacities in quantum computing in order to promote a robust ecosystem around the development of quantum computers," said Olaf Scholz, Chancellor of the Federal Republic of Germany. "The opening of our first IBM Quantum Data Center in Europe marks a pivotal moment for the region's technological development, demonstrates our commitment to Europe, and underscores the key role of collaboration with industry, academia and policymakers for a pan-European quantum ecosystem. This state-of-the-art facility will foster innovation around quantum computing, creating new opportunities for talent attraction and ensuring that Europe remains at the forefront of global technological advancements," said Ana Paula Assis, General Manager and Chairman of IBM Europe, Middle East and Africa. "Our collaboration with IBM for the 'scaling' phase of quantum computing is progressing according to plan. We are working to develop concrete applications that improve the experience of our customer and members, and create value for the Group's businesses," said Frantz Rublé, President of Euro-Information and Deputy Chief Executive Officer of Crédit Mutuel Alliance Fédérale. "The availability of this quantum data center on European soil addresses our constraints in terms of processing proximity and Crédit Mutuel's approach to regulatory compliance. And it also means we can look forward to the next stages of the quantum project with confidence at Crédit Mutuel, CIC and then at Targobank." "We believe that enabling our scientists and engineers to tackle demanding problems in materials sciences, high-energy physics, and biosciences through quantum computing, and providing state-of-the-art quantum computing access will be key to make disruptive progress in all those disciplines," said Javier Aizpurua, Ikerbasque professor, Donostia International Physics Center (DIPC) and director of BasQ. "A combined use of quantum computing, AI, and data science, if generalized, will give rise to a scenario of new possibilities not only in fundamental research but also in industrial innovation." "Bosch aims to drive innovation in the field of material simulation using quantum computing. In partnership with IBM Quantum, our team is creating scalable algorithms that aim to revolutionize product development. This includes the creation of new materials for sustainable, carbon-free mobility and the reduction of rare earth elements," said Dr. Thomas Kropf, President of Corporate Sector Research and Advance Engineering, Robert Bosch GmbH. "The European IBM Quantum Data Center allows us to run quantum calculations in close proximity, supporting Bosch's approach to compliance with European data protection regulations. This accelerates our research and development efforts and bolsters the European quantum ecosystem, paving the way for advancements in mobility, healthcare, and sustainable technologies." "E.ON is investigating quantum computing to tackle energy transition challenges, including large-scale optimization, complex scenario modeling, and quantum machine learning. IBM's first European Quantum Data Center's location is also helpful for EU/German public funding opportunities, which may be available for local access to quantum computational resources and on-site expertise. This milestone underscores Europe's and Germany's leadership in quantum computing and marks a significant advancement in propelling enterprises into the quantum era," said Chris d'Arcy, Managing Director, E.ON Digital Technology GmbH and Chief Data and AI Officer. "Quantum computing can be the next big thing to solve problems in material science, traffic optimization, or deep learning, that may change the world. IBM's Quantum Data Center in Europe provides access to their unique quantum infrastructure and thus, represents an indispensable another piece of the bridge between quantum computers and industrial application at scale. We are proud to be part of that journey to utilize quantum computing for the transformation into future sustainable and smart mobility," said Dr. Nikolai Ardey, Executive Director, Volkswagen Group Innovation. "Algorithmiq is pioneering the integration of quantum computing, artificial intelligence (AI), and network science to solve the world's most complex problems in chemistry, healthcare and life sciences. To accomplish this, we need algorithms and scale. This is why we've partnered with IBM on both counts: our groundbreaking error mitigation algorithm, TEM, available through the Qiskit Functions Catalog, is proven to be optimal in extending the scale and accuracy of quantum simulations. And now, with more IBM quantum systems available in Europe, we're excited to further strengthen our ties in Europe and partner with an even larger ecosystem of industries, organizations, developers, and scientists to demonstrate TEM's utility — and progress toward quantum advantage," said Sabrina Maniscalco, CEO of Algorithmiq. IBM recently published evidence that Qiskit is the world's leading and most performant quantum software. Together with access to IBM's advanced quantum hardware, IBM's ecosystem of users across Europe and globally can access tools and systems that can help them to more easily advance the discovery of algorithms that could open the doorway to useful quantum computing and reach quantum advantage: the point at which a quantum computer can solve a practical problem better than any classical method. The IBM Quantum Data Center in Europe can be accessed through the IBM Quantum Platform, continuing IBM's mission to enable the development of quantum computing use cases and to support clients as they press forward with algorithm discovery in the era of quantum utility, and towards quantum advantage. About IBM IBM is a leading global hybrid cloud and AI, and business services provider, helping clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM's commitment to trust, transparency, responsibility, inclusivity and service. For more information, visit www.ibm.com. Media Contact: Erin Angeliniedlehr@us.ibm.com On October 1, 2024, IBM officially opened a global quantum data center in Ehningen, Germany alongside German Chancellor Olaf Scholz and other government and industry leaders. It is IBM’s second quantum data center deployed in the world, and the company’s first outside of the United States. The IBM Quantum Data Center in Europe features two new utility-scale, IBM Quantum systems, and will soon bring online an IBM Quantum Heron-based system, IBM’s most performant quantum computer yet. (Pictured at the inauguration of the IBM Quantum Data Center in Europe: German Chancellor Olaf Scholz.) Credit: IBM On October 1, 2024, IBM officially opened a global quantum data center in Ehningen, Germany alongside German Chancellor Olaf Scholz and other government and industry leaders. It is IBM’s second quantum data center deployed in the world, and the company’s first outside of the United States. The IBM Quantum Data Center in Europe features two new utility-scale, IBM Quantum systems, and will soon bring online an IBM Quantum Heron-based system, IBM’s most performant quantum computer yet. (Pictured at the inauguration of the IBM Quantum Data Center in Europe from left to right: Dario Gil, IBM Senior Vice President and Director of Research; Dr. Jay Gambetta, Vice President of Quantum, IBM Fellow; Dr. Nicole Hoffmeister-Kraut, Minister for Economic Affairs, Labour, and Tourism, State of Baden-Württemberg; German Chancellor Olaf Scholz; Dr. Florian Toncar, Parliamentary State Secretary in the Federal Ministry of Finance; Dr. Anna Christmann, Federal Government Coordinator for the Digital Economy and Start-Ups, Federal IBM Corporation logo.
XCMG Collaborates with GMT Company to Kick Off "Global Service Month" in Indonesia XCMG Financial Australia Pty Ltd Inaugurated in Melbourne, Australia JAKARTA, Indonesia, Oct. 1, 2024 /PRNewswire/ -- XCMG Machinery ("XCMG", SHE: 000425) has significantly expanded its service capacity in the Asia-Pacific (APAC) region through strategic initiatives, including the launch of a new financing subsidiary in Australia and a collaborative "Global Service Month" campaign in Indonesia. These developments are part of XCMG's ongoing commitment to enhancing its market footprint and customer service across the region. XCMG and GMT jointly kicked off the "Global Service Month" program, concentrating on their service requirements and dedicated to establishing a superior aftermarket service brand. Yang Dongsheng, Chairman of XCMG Group, recently embarked on a two-week tour across key APAC markets, visiting local partners and witnessing the inauguration of several localized service innovation projects. This tour included stops at the newly established XCMG Australia Technical Center, XCMG Indonesia Spare Parts Center, its Indonesia Kendari Branch, and meetings with major industry players such as PT. SERVISTAMA PRO INDONESIA (SPI) in Indonesia, along with Rio Tinto and Brooks in Australia. In Australia, this month marked a significant milestone for XCMG with the unveiling of XCMG Financial Australia Pty Ltd. The new financial platform is set to support financing and risk management systems throughout Oceania, bolstering regional business development. This follows April's launch of the Australian R&D center, further cementing XCMG's strategic layout in the country. "By deepening our market presence and expanding our network channels in Australia, we are not only fostering strong partnerships but also advancing our capabilities to meet high-end market demands," stated Yang Dongsheng during his visit. Additionally, Yang signed project agreements with Rio Tinto totaling nearly 800 million yuan ($113 million) earlier in this August, propelling both entities into a new era of global mining equipment leadership. Deployed worldwide, including in Australia, XCMG's "intelligent" and "green" products deliver comprehensive solutions for mining construction, material handling, urban development, and more. The recent trip also took Yang to Indonesia, where he attended Mining Indonesia 2024. XCMG, the pioneering Chinese construction machinery brand to enter the Indonesian market, is participating in the Mining Indonesia exhibition for the 11th time, in collaboration with its distributor GMT. At this event showcased were twelve products from four major categories: mining machinery, earthmoving, lifting, and transportation equipment by XCMG. Highlighted were three electric-powered machines – the XC938-EV loader, the XT490 EV truck, and the electric dump truck XGE105, which drew significant attention due to their eco-friendly features. Currently, XCMG is enhancing its aftermarket competitiveness in Indonesia through full industry chain innovation, thereby creating greater value for its customers. During the trade show, XCMG and GMT jointly kicked off the "Global Service Month" event. This initiative will engage customers across Indonesia, concentrating on their service requirements and dedicated to establishing a superior aftermarket service brand. "Unwaveringly pushing forward 'full-chain development', upgrading innovative mining equipment, continuously exploring mineral markets, comprehensively laying out new energy fields, intelligent green, efficient, economical construction solutions, empowering dealers, customers, and partnering together, contributing towards building up Indonesian infrastructure," commented Yang.
New Report from SEMI, TECHCET and TechSearch International Highlights Growth Drivers through 2028 MILPITAS, Calif., Oct. 1, 2024 /PRNewswire/ -- Powered by strong semiconductor demand across diverse end applications, the global semiconductor packaging materials market is expected to start a growth cycle with a 5.6% compound annual growth rate (CAGR) projected through 2028, SEMI, TECHCET and TechSearch International announced today in their latest Global Semiconductor Packaging Materials Outlook (GSPMO) report. The report highlights AI as an expected growth driver for advanced packaging applications, despite currently low unit volumes due to the newness of the market segment. Global Semiconductor Packaging Materials Outlook through 2028 The GSPMO report provides comprehensive data and forecasts for substrates, leadframes, bonding wire, and additional advanced packaging materials. "After a challenging 2023, which saw a 15.5% decline in the semiconductor packaging materials market, our latest report forecasts a return to growth in 2024," said Lita Shon-Roy, TECHCET President and CEO. "The global packaging materials market is expected to exceed $26 billion by 2025 and continue solid growth through 2028." "Substrates account for a large portion of the revenue for the packaging materials market, and within the category, FC-BGA substrates make up the majority of the revenue growth," said Jan Vardaman, President of TechSearch International. "The CAGR for flip chip BGA/LGA revenue is expected to be 7.6% from 2023 to 2028. Other key growth areas include wafer-level packaging (WLP) dielectrics and flip chip underfill. The laminate substrates segment is expected to grow 7.3% annually in volume, while leadframes and bonding wire are also forecasted to recover, growing by 5.0% and 6.4%, respectively." The GSPMO 2024 report is designed to help companies capitalize on emerging trends, navigate supply chain challenges, and make informed decisions in sourcing high-performance materials. Features of the report include: Technology trends Regional market size and forecast Five-year market forecast to 2028 Market size by product segments in revenue and units Excel workbook file summarizing market information Supplier information and market share For more information on the report or to subscribe, visit SEMI Market Data or contact the SEMI Market Intelligence Team (MIT) at mktstats@semi.org. About SEMISEMI® is the global industry association connecting over 3,000 member companies and 1.5 million professionals worldwide across the semiconductor and electronics design and manufacturing supply chain. We accelerate member collaboration on solutions to top industry challenges through Advocacy, Workforce Development, Sustainability, Supply Chain Management and other programs. Our SEMICON® expositions and events, technology communities, standards and market intelligence help advance our members' business growth and innovations in design, devices, equipment, materials, services and software, enabling smarter, faster, more secure electronics. Visit www.semi.org, contact a regional office, and connect with SEMI on LinkedIn and X to learn more. Association Contacts Samer Bahou/SEMI CommunicationsPhone: 1.408.943.7870Email: sbahou@semi.org
Expanded European presence aims to meet increasing global demand from the life science industry. RED BANK, N.J., Oct. 1, 2024 /PRNewswire/ -- Astrix, the leader in delivering innovative strategies and solutions to the life science community through its market-leading strategic consulting and technology services, is proud to announce its continued momentum and expansion in Europe, fueled by growing demand for its offerings. In addition to a continuously expanding global team of life science professionals across its U.S. offices and European headquarters in Ireland, the company is also planning to establish new locations in Europe in the near future to accommodate its rapid growth and new customers in the region since formally launching last year. "We knew, when Astrix launched in Europe last year, that there was a demand for our highly-specialized strategic and technical services. It turns out the need is even greater than we could have imagined and we are excited to extend our support, global perspective, and the unique approach we bring as a company to meet the need for even more clients in the European market," said Dale Curtis, CEO of Astrix. Astrix maintains a dedicated workforce of technologists, former scientists, and domain experts from the life science community, with 90% holding advanced science degrees. This deep expertise enables Astrix to deliver unmatched expertise and support to its pharmaceutical, life science, and biotech customers worldwide with its strategic and technical initiatives in and around the laboratory. As the industry faces new challenges in a highly-regulated and rapidly-evolving environment, Astrix assists its global clients by offering: Expert guidance on emerging trends helping organizations get ahead and succeed in digital transformation and AI readiness with tailored, innovative strategies. A technology and platform agnostic approach, customizing every aspect to fit the client's unique challenges, rather than one-size-fits-all. Unified team collaboration from the very beginning of planning through to execution. Unlike other consulting firms with fragmented and siloed teams, Astrix offers its customers a thoughtfully-assembled dedicated group of experts taking a more holistic approach to meeting its business goals. "We believe deeply in the importance of having a strong local presence – understanding the people, the markets, and the regulations in the regions we support. This commitment to being on the ground, close to our clients, is a big part of what sets us apart and what we will continue to prioritize as we expand across Europe," said Michael Gannon, Director of Astrix Europe. Between now and the end of the year, the Astrix team will be attending or presenting at events across Europe, including: - The Lab of the Future Congress, October 1-2 in Amsterdam- BioTechX, October 9-10 in Basel, Switzerland For more information about Astrix Europe, please visit https://astrixinc.com/astrix-europe/. About Astrix Astrix is the unrivaled market leader in creating & delivering innovative strategies and solutions to the life science community. Through world-class people, processes, and technology, Astrix works with clients to fundamentally improve business, scientific outcomes, and the quality of life everywhere. Founded by scientists to solve the unique challenges of the life science community, Astrix offers a growing array of strategic and technical services designed to deliver value to clients across their organizations.
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