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TAIPEI, Dec. 9, 2024 /PRNewswire/ -- On December 5th, at the EE Awards Asia 2024 ceremony held at the GRAND HILAI in Taipei, MSquare Technology was honored with the Best IP (Most Promising Product) award for its innovative IO Die Product ML100. This prestigious recognition underscores MSquare Technology's excellence in technological innovation and further solidifies its leadership in the global semiconductor industry. MSquare Technology CFO Frank Hsu receiving the “Best IP of the Year” award at EE Awards Asia 2024 EE Awards Asia, a benchmark in electronics engineering, attracted over 400 products and technologies from 170 leading companies worldwide, competing for 36 awards across six categories. These included Company Awards, Product Awards (Asia), Product Awards (Taiwan), Technology Platform Awards, Innovation Awards, and Analyst Awards. During the voting process, nearly 10,000 engineers from the EE Times and EDN communities in Asia and Taiwan participated, supporting the most outstanding innovations. This award emphasizes MSquare Technology's leadership and technological influence in the IP and Chiplet domains. The award-winning IO Die ML100 stands out for its exceptional energy efficiency and deep optimization across multiple application scenarios, including AI, cloud computing, and high-performance computing. This product integrates UCIe and HBM3 IPs, achieving remarkable reductions in SoC area usage and enabling more flexible placement. Additionally, the decoupling of the SoC from the HBM module significantly reduces thermal effects, saving costs on the chip and packaging. The improved thermal performance also allows for higher main die frequencies. Frank Hsu, CFO of MSquare Technology, said: "We are deeply honored to receive this recognition from EE Awards Asia. This award is not only an affirmation of the technical strength of the ML100 but also a testament to the innovative capabilities and relentless pursuit of excellence by our team. In the future, we will continue to provide high-quality products and solutions to our global customers, contributing to the ongoing development of the global semiconductor industry." The award ceremony brought together the most influential companies and experts in the electronics industry, unveiling the winners and sharing the best design solutions. MSquare Technology looks forward to deeper collaboration with industry leaders, driving the development of future cutting-edge technologies and trends, and jointly advancing the semiconductor IP and Chiplet fields to new heights.
BEIJING, Dec. 9, 2024 /PRNewswire/ -- After defeating her opponent Feng Xiaocan in a UFC tournament in the Macao Special Administrative Region in November, China's mixed martial arts (MMA) fighter Shi Ming solidified her reputation - not just through her athletic performance, but also for her identity as a traditional Chinese medicine (TCM) practitioner. Her unique combination of the skills in two contrasting industries has sparked conversations about the intersection of medicine, martial arts and the human spirit. Shi's journey into the world of martial arts began at college when she joined her university's martial arts team. With natural talent and an unwavering work ethic, she quickly excelled in local competitions. Initially, Shi specialized in Sanda, a Chinese combat sport that combines kickboxing and wrestling techniques. But her introduction to mixed martial arts in 2017 marked a turning point. "When I first started in MMA, many people thought it was just Sanda with small gloves," she told the Global Times in a recent interview. "But after meeting my current coach, I realized that wrestling was an integral part of MMA, and that's when I truly began to understand the sport." Under the guidance of US catch wrestling coach Bagher Amanolahi, Shi immersed herself in mastering MMA's multifaceted techniques. Her dedication soon paid off as she transitioned from local competitions to the global stage. Since 2020, she has fought 12 MMA matches, including three UFC fights in 2024. Balancing acts While her rise in MMA has been impressive, what sets Shi apart is her ability to balance two demanding careers. Her days often start with early-morning hospital shifts, followed by intense evening training sessions. Despite the challenges, Shi believes her dual roles complement each other. "Medicine and martial arts both require discipline, empathy, and a commitment to continuous learning," she said. Born in Northeast China's Heilongjiang Province in 1994, Shi was inspired to pursue a career in TCM by her grandparents who were also TCM doctors. Shi finds a deeper connection between the two disciplines. "In martial arts, you learn to respect your opponent and understand their motivations. In medicine, you approach patients with the same respect and curiosity, striving to understand their pain and help them heal," she told the Global Times. Her medical expertise in TCM has also proven invaluable in her athletic career. As a trained doctor specializing in acupuncture and traditional therapies, she uses these techniques to aid recovery for herself and her teammates. "I use acupuncture and massage therapy to help myself and my teammates recover faster so that we can get back to training," she said. This unique skill set extends beyond her team. After each fight, Shi is often seen offering acupuncture or therapeutic massage to help her colleagues recover from injuries. "I've seen professional athletes, even Olympians, use TCM methods such as acupuncture and cupping to recover. They're effective." Road to success Over time, Shi honed her MMA skills and earned a spot in the UFC, the world's premier MMA organization. Her journey to this elite stage was fueled by both her ambition and admiration for fighters like Zhang Weili, the first Chinese UFC champion. "UFC represents the highest level of competition," Shi said. "When I saw the commitment of the coaches and athletes, I knew I wanted to be part of it." Despite her growing success, Shi faces internal conflict every time she steps into the cage. "I always hope to end my fights as soon as possible, but as a doctor, I also worry about injuring my opponent. It's a delicate balance," she admitted. As she continues to train under top-level coaches and spar with high-caliber partners, Shi remains committed to improving her technique. "I've seen fighters from various regions like jiu-jitsu specialists from Brazil, and I'm working hard to elevate my wrestling skills. I'm constantly learning and adapting in order to stay ahead of the competition," she said. Blend of culture and sport Balancing her medical career with her UFC aspirations is not without challenges. As she faces increasingly formidable international competitors, Shi acknowledges that a decision may eventually be needed. "At the moment, I can still balance both fighting and working at the hospital, but there may come a time when I need to focus more on the fighting," she said. "If that happens, I'll discuss it with my coach and team, and I'll gradually shift my focus more toward the sport." Shi's ambitions go beyond professional success. Inspired by Zhang's professionalism and humility, she hopes to carry the same spirit into her career. "I admire her and other top Chinese athletes in the UFC like Li Jingliang, who remain humble and respectful despite their success," she told the Global Times. "Being kind, polite, and humble is a quality I strive to maintain, even in the heat of competition." As she envisions her future, Shi has an unconventional aspiration. "If I ever get the chance, I would love to wear a qipao, or Chinese traditional dress, to the UFC cage to show the strength of Chinese women in sports and represent my culture," she said. "I have a great wrestling coach, a strong training team, and I'm very disciplined in my approach to both my medical career and my fighting career," she said. "I want to one day be like Zhang, with a championship belt around my waist. I believe I will continue to pass each test that comes my way."
KUALA LUMPUR, Malaysia, Dec. 9, 2024 /PRNewswire/ -- On November 28, 2024, according to 17PR reports, The 2024 Golden Flag Award ceremony was successfully held in Kuala Lumpur, Malaysia, with the official release of the 2024 Golden Flag Award winners list. The 2024 Golden Flag Award has unveiled awards across seven major categories and 32 submission directions, highlighting the remarkable achievements of global brands in their pursuit of "future growth potential." The 2024 Golden Flag Award has unveiled awards across seven major categories and 32 submission directions, highlighting the remarkable achievements of global brands in their pursuit of "future growth potential." The winning cases featured leading brands such as Ford, DHL, PETRONAS, Amazon Ads, Avnet, Aginode, Takeda, Jaguar Land Rover, Nestlé, Starbucks, and other Fortune 500 companies. Additionally, renowned Chinese brands such as Huawei, CHERY, vivo, Master Kong, Pandora Catering Group, iQIYI, GP Batteries, Golden Technology, Zoetis, XISHI, Qiaqia Food, Galaxy Entertainment Group, Studio City, Haili, Wumart, Yili, China Mobile, Tmall, and iFlytek were also recognized. Each year, The Golden Flag Award-winning cases not only set the standard in China's brand communication field but also offer deep insights into future industry trends. These cases reflect the latest market dynamics and pioneering branding concepts,providing valuable lessons for professionals across various industries. The cases submitted in 2024 reveal six key trends in China's brand communication strategies: Livestreaming, short videos, and content-driven e-commerce are increasingly influencing Chinese consumer behavior, forming a path of "inspiration, purchase, and sharing" in online shopping. The most popular mobile applications include Xiaohongshu,Bilibili,Douyin,and WeChat.Xiaohongshu focuses on lifestyle sharing,Bilibili is a hub for anime and subculture,Douyin and Kuaishou attract users of all ages through short videos,and WeChat is ideal for close social interactions and private domain traffic marketing. Brands are placing greater emphasis on sustainability and social responsibility,integrating technological innovation with social responsibility.Chinese consumers are increasingly concerned with environmental protection and sustainability,which will become a new focus of brand competition. Leading companies from various industries, including BMW China, Budweiser China, Bayer China, Roche, Takeda, Yangtze River Pharmaceutical Group, Haleon, GenScript, PETRONAS, Infineon Technologies, DHL, Avnet, Kuaishou, Lee Kum Kee, and Golden Technology, have contributed significant cases in environmental protection, public welfare, corporate social responsibility, and ESG communication. These cases demonstrate how businesses can simultaneously achieve commercial success and fulfill social responsibilities, particularly in areas such as rare disease advocacy, environmental conservation, and community development. These brands highlight that business growth and societal impact can coexist harmoniously. International brands are focusing more on localization strategies,creating marketing matrices that integrate online and offline touchpoints to meet the unique characteristics of the Chinese market. For instance, Nike's #Dragon Unleashed# campaign, which won the 2024 The Golden Flag Award for Effective Marketing, tapped into the cultural significance of the Chinese Lunar New Year. Through its "Dragon Leaps into the New Year" campaign, Nike connected with Chinese consumers by aligning its products with traditional cultural values. Artificial Intelligence-Generated Content(AIGC)is becoming a critical tool for enhancing marketing efficiency,creativity,and precision in brand communication. A notable example is the 2024 The Golden Flag Award-winning campaign "Together to Paris" by Yili Group. To celebrate the 100-day countdown to the Paris Olympics, Yili launched an AIGC-themed video and limited-edition packaging, seamlessly combining sportsmanship with product messaging. This innovative approach boosted fan engagement and business growth. Brands are leveraging public relations to achieve high returns with minimal investment,significantly enhancing corporate reputation. For example, DHL's annual executive PR campaign, which won the 2024 Golden Flag Award for Corporate PR, exemplified "zero-budget, high-impact" communication. During a high-profile executive visit to China, DHL implemented a phased PR strategy, securing over 1,300 media reports from top-tier outlets such as Xinhua, People's Daily, and China Daily. This enhanced DHL's reputation and influence in the Chinese market, driving both brand and business growth. Brands are leveraging the visibility of major sports events and endorsements by prominent Chinese athletes to rapidly establish recognition in the Chinese market. Events such as the Olympics, UEFA European Championship, tennis, winter sports, and motorsports serve as effective platforms. Simultaneously, Chinese companies are using global events to build their international reputation. For example, CHERY utilized the 2024 Paris Olympics to enhance its brand recognition in Europe and globally, significantly boosting its international presence. Exemplifying Brand Resilience Amid Uncertainty. The 2024 Golden Flag Award-winning cases also included many examples of achieving high impact with low investment. These cases reflect the ingenuity of brands in navigating uncertain market environments through innovative strategies. It is particularly encouraging to see more companies returning to their brand essence by incorporating sustainability into their core values. These efforts highlight the importance of corporate social responsibility, demonstrating how brands can create long-term societal value. It is evident that whether through a focus on sustainability or a commitment to long-term brand value, companies are increasingly prioritizing the cultivation of future growth potential in today's environment, laying a solid foundation for sustainable development. As a prestigious award that evaluates contributions to long-term brand value, the Golden Flag Award continues to attract outstanding brands dedicated to building enduring value and accumulating brand equity. By driving perpetual growth through exceptional brand strength, the Golden Flag Award not only celebrates brands committed to long-term value creation but also empowers them to enhance future brand potential and unlock greater value in the years to come. About Golden Flag Award The Golden Flag Award, established in 2010, is a brand communication award that evaluates contributions based on long-term value. It is the first brand communication award in China with intellectual property rights for its evaluation process and the first to have its case studies included in international business school curricula. Over 14 years of development, the Golden Flag Award has become a key benchmark for assessing brand performance in the Chinese market. The award highlights outstanding cases in marketing and communication that demonstrate brand influence and sustainable growth value. In 2022, the Golden Flag Award published China's first English version case study collection, Public Relations Case Studies. This book has been adopted as a reference by 115 renowned business schools in the United States, Europe, and Asia, including 44 schools in Asia, 23 in Europe, 38 in North America, 9 in Oceania, and 1 in South America. This milestone fosters interaction between Chinese and international communication experts and serves as a valuable resource for studying brand communication in the Chinese market. The Golden Flag Award has focused on corporate social value creation since its inception. "Mentors to Campus" non-profit program, a CSR initiative launched by the Golden Flag Award Organizing Committee in 2022, promotes industry-academia collaboration for talent development. Since its launch, mentors from 46 companies, including McDonald's, Mondelez, Mars, Budweiser China, Thermo Fisher, Haleon China, Golden Technology, Jumpcan Pharmaceutical, Ogilvy, DentsuCreative, The Hoffman Agency, Publicis, Edelman, Ruder Finn, MSL, Alison, and NETOPS, have delivered lectures at 11 top Chinese universities, including Fudan University, Zhejiang University, and South China University of Technology. This initiative not only empowers the next generation of brand professionals but also enhances companies' and brands' positive influence among the young audiences. Since its inception, the Golden Flag Award has attracted participation from nearly 1,000 globally renowned brands. This success stems not only from the honor and professional recognition it provides to winning brands and teams but also from its efforts to create lasting brand value. This is achieved through initiatives such as publishing bilingual case study collections, incorporating cases into academic curricula, connecting brands with universities, and executing in-depth content campaigns to support long-term brand equity. In 2018, the Golden Flag Award went global to build a platform for global brand leaders to communicate and cooperate, providing valuable reference for communication strategies and practices in the Chinese market. The International Brand Conference, organized by the Golden Flag Award Committee, serves as a platform for global brand managers to exchange ideas and share experiences. It fosters mutual learning among professionals from different countries and promotes cross-cultural communication in the field of brand management. Our vision | Better Brand Leads to a Better World Our values | Responsible, Professional, Innovative Our mission | Cultivating talent by combining academia with business, empowering personal growth and career development, and facilitating communication among global brand professionals.
TAIPEI, Dec. 9, 2024 /PRNewswire/ -- TPIsoftware (7781) has been honored with the Best Open Banking APIs Southern Asia 2024 award from the Global Banking & Finance Awards® in recognition of its proprietary enterprise API management platform digiRunner. Established by the UK-based leading financial media platform Global Banking and Finance Review in 2011, the prestigious accolade recognizes excellence in banking, insurance, investment and other financial sectors. TPIsoftware is the only software company among this year's Taiwanese winners, alongside prominent institutions like Mega Bank, Shin Kong Financial Holding and Yuanta Bank. The award comes as a testament to digiRunner's capabilities to meet the advanced IT governance needs of midsize and large enterprises, positioning it as a strong global player in the API management market. With years of expertise and in-depth knowledge in Taiwan's financial industry, TPIsoftware delivers tailored solutions to meet the evolving needs of enterprises worldwide. The company's strategic focus in Southeast Asia has achieved remarkable success, evidenced by its transformative projects for financial institutions overseas. One of them is the digital platform built for Cathay United Bank (Vietnam) which enables automated loan application, significantly reducing process time from days to just 30 minutes. TPIsoftware's orchestration of a comprehensive cloud-based platform for Cathay Century Insurance (Vietnam) too, ensures seamless integration and efficient service delivery. Moreover, TPIsoftware bolstered Cathay United Bank (Cambodia) in launching its new mobile banking app, integrated with state-backed fund transfer and QR payment services to improve the digital accessibility across the nation. "Our enterprise API management platform, digiRunner, receiving this international recognition reaffirms TPIsoftware's position as a global leader in software development," said Ben Yao, Chairman of TPIsoftware. "Certified and listed on AWS Marketplace and Google Cloud Platform, digiRunner stands as a testimony to our advanced technical capabilities. With Vietnam's government heavily investing in digital transformation, TPIsoftware leverages its Fintech expertise as a proven success model to modernize financial services and insurance, as well as facilitating local companies' ESG initiatives." Marcus Yao, Senior Executive Vice President at Cathay Financial Holdings, echoed the sentiment, stating: "TPIsoftware's extensive expertise has been pivotal in Cathay Financial Holdings' Southeast Asia expansion strategy, driving digital transformation and the creation of innovative financial applications. As Vietnam emerges as a strategic hub, we remain confident in TPIsoftware's dedication to software innovation and its contributions to Cathay Financial Holdings in the region."
BEIJING, Dec. 9, 2024 /PRNewswire/ -- The restored Notre-Dame de Paris cathedral reopened on Sunday, following a grand ceremony held the day before. In his speech at the ceremony, French President Emmanuel Macron expressed gratitude on behalf of the French people to "all those who saved, helped and rebuilt the cathedral." On the cathedral's exterior walls, the words "thank you" were displayed in multiple languages. After the fire caused the collapse of the spire and the roof, the restoration of Notre-Dame was considered an "impossible task" due to its immense difficulty. The cathedral's rebirth from the flames is the result of collective strength and effort. "Architecture is the great book of humanity," wrote the French literary giant Victor Hugo in his masterpiece Notre Dame de Paris, also known as The Hunchback of Notre Dame, highlighting the profound value of architecture in human civilization. Standing on Île de la Cité in Paris, a small island in the Seine River, Notre-Dame de Paris cathedral has witnessed the history of France, symbolizing the spirit of French humanism and serving as a precious heritage of human civilization. After the abrupt fire of 2019, many countries extended their support for the restoration of Notre-Dame de Paris, with China being the first country to reach an intergovernmental agreement with France for the cathedral's restoration, allowing Chinese experts to participate in the restoration project. In February of this year, specialists from the Emperor Qinshihuang's Mausoleum Site Museum in China's Shaanxi Province went to Paris to assist with the conservation and restoration of Notre-Dame. China and France have jointly initiated scientific research on the preservation of wooden relics and earthen sites from both Notre-Dame and the Mausoleum of Emperor Qinshihuang. This marks the first international study of charred wood samples from Notre-Dame, with the Chinese team being the first non-French professionals to ascend the cathedral's spire. When placing Mausoleum of Qinshihuang and Notre-Dame cathedral side by side, people often focus on the "differences" and "diversity" between them. However, when viewed from the perspective of civilization, their commonalities begin to emerge: Both are symbols of ancient civilizations, both have suffered from fires, and both face complex preservation challenges, among other similarities. It is precisely this connection through civilization that allows the people of China and France to feel a sense of shared empathy across borders for Notre-Dame's disaster. As the modern Chinese Confucian master, Gu Hongming, said in his book The Spirit of the Chinese People: "Only the French seem to understand the Chinese people and Chinese civilization best, as they have to a preeminent degree a quality of mind which, above all things, is necessary to understand the real Chinese people and the Chinese civilization." In fact, the cooperation between China and France regarding the restoration of Notre-Dame de Paris cathedral is just one aspect of the broader collaboration in architectural heritage preservation and cultural exchange between the two countries. French architecture represents Western architectural art, and the traditional architectures of China and France differ not only in materials but also in styles. However, scholars from both countries have discovered through mutual learning that the similarities in their architectural arts are beyond people's imagination. For example, the "forest" of Notre-Dame is actually very similar to the Xieshan roof style architectural structure in China. This illustrates the significance of exchange and mutual learning, where both sides promote and enhance understanding through interaction, allowing the civilizations of both parties to radiate new vitality, thereby enriching the diversity of human civilization. This is especially relevant today. In the over five years since the fire at Notre-Dame de Paris cathedral, many events have occurred worldwide, such as the global COVID-19 pandemic, the stalemate in the Russia-Ukraine conflict, and the resurgence of conflict in the Middle East, among others. It can be said that the world, much like Notre-Dame five years ago, urgently needs "repair" and protection. In fact, when the bells of Notre-Dame ring again, it will have already demonstrated that human society can turn the "impossible" into the possible through unity and cooperation, and this exemplifies the power of mutual learning among civilizations. It indicates that the correct way to "repair" the world lies in the mutual exchange, learning, and cooperation between different civilizations. The newly restored Notre-Dame de Paris cathedral has made a meaningful arrangement. At the top of the church's spire, a new gilded copper rooster sculpture contains a scroll naming 2,000 individuals who participated in the restoration, honoring their contributions. The rebirth of Notre-Dame is not only the result of France's own efforts but also a product of international collaboration. In today's world, humanity lives in a diverse environment composed of various cultures, races, skin colors, religions, and social systems, forming a community of shared destiny. To break down the barriers and prejudices between civilizations and to avoid conflicts and confrontations, it is essential to promote mutual respect and harmonious coexistence among different civilizations. This will allow cultural exchanges and mutual learning to serve as a bridge for enhancing friendship among peoples, a driving force for the progress of human society, and a bond for maintaining world peace. Nearly two hundred years ago, Hugo revealed the value of equality through the contrast of beauty and ugliness, good and evil, in Notre Dame de Paris. Today, to understand the essence of various civilizations, it is even more important to uphold an attitude of equality and humility, to discard arrogance and prejudice, and to respect each other's differences with an inclusive and open spirit. Although Notre-Dame has reopened, its complete restoration will still take time. This means that cooperation across civilizations will continue to deepen, and such "repair" is something the world needs more of.
SHANGHAI, Dec. 9, 2024 /PRNewswire/ -- December 8, 2024, Abbisko Therapeutics (HKEX: 02256) announced the presentation of preliminary Phase 2 study results for pimicotinib (ABSK021) in patients with chronic Graft-versus-Host Disease (cGvHD) who have either progressed or not responded to one or more prior lines of therapy. The presentation took place at the 66th ASH Annual Conference, held December 7-10, 2024, in San Diego, California. Despite most enrolled patients having not yet completed the 6-month treatment cycle required for cGvHD response evaluation, preliminary data from the subset of patients receiving 20mg QD shows that pimicotinib achieved an ORR of 64%. Prof. Xiaodong Mo, Chief Physician of the Department of Hematology, Peking University People's Hospital, reporting on the scene As of November 22, 2024, a preliminary 64% ORR was observed in the subset of patients receiving pimicotinib 20mg QD, with responses observed in all affected organs, including the gastrointestinal tract, oral cavity, eyes, liver, joints and fascia, esophagus, skin, and lungs. In many patients with cGvHD, pulmonary manifestations, such as shortness of breath and diminished lung function, can occur and finally be diagnosed as cGvHD-associated BOS (Bronchiolitis Obliterans Syndrome), which is one of the major challenges in the treatment of cGvHD urgently requiring new therapies. During the oral presentation, researchers highlighted specific lung response results in six subjects at the latest data cut-off: one subject achieved an 11% increase in FEV1 (forced expiratory volume in the first second), one subject's FEV1 recovered to more than 75% after treatment thereby returning to normal levels, and the remaining four subjects saw improvements in the NIH Lung score with significant improvements in shortness of breath. Together, data demonstrate the clinical efficacy of pimicotinib for the treatment of cGvHD-associated BOS. As of the November 22, 2024 data cut-off, the majority of enrolled patients have not yet completed the 6-month treatment cycle to determine the primary endpoint of the study, suggesting the possibility of improved outcomes with longer-term treatment with pimicotinib. The results show that pimicotinib demonstrated robust clinical efficacy and is well tolerated in heavily pre-treated patients with cGvHD. Rapid and durable responses were observed across both inflammation-dominated and fibrosis-dominated organs, accompanied by patient-reported reductions in organ-specific symptom burden. The majority of adverse events were Grade 1 and reversible. Based on latest clinical experience, pimicotinib represents a potentially promising and novel therapeutic option for the management of cGvHD. About Pimicotinib (ABSK021) Pimicotinib (ABSK021), which is being independently developed by Abbisko Therapeutics, is a novel, orally administered, highly selective, and potent small-molecule inhibitor of CSF-1R. Pimicotinib has been granted breakthrough therapy designations (BTD) by China National Medical Products Administration (NMPA) and the U.S. Food and Drug Administration (FDA) and priority medicine (PRIME) designation from the European Medicines Agency (EMA) for the treatment of patients with TGCT that are not amenable to surgery. Pimicotinib is also currently being evaluated for the treatment of patients with chronic Graft-versus-Host Disease. About Abbisko Therapeutics Founded in April 2016, Abbisko Therapeutics Co., Ltd. (HKEX: 02256.HK), is an oncology-focused biopharmaceutical company based in Shanghai that is dedicated to the discovery and development of innovative medicines to treat unmet medical needs in China and globally. The Company was established by a group of seasoned drug hunters with rich research & development and managerial expertise from top multinational pharmaceutical companies. Since its founding, Abbisko Therapeutics has built an extensive pipeline of innovative programs focused on precision oncology and immuno-oncology. Please visit www.abbisko.com for more information.
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