Globe leaders tackle cybersecurity, enhancing customer experience at MWC Barcelona 2025

MANILA, Philippines, March 17, 2025 /PRNewswire/ -- Globe, a leading Philippine telco, took the stage at the recently concluded Mobile World Congress to share its best practices against fraud and journey towards delivering best-in-class experience for its customers.

Anton Bonifacio, Globe's Chief Information Security Officer and Chief AI Officer, took part in multiple side events to talk about Globe's proactive efforts to beat evolving scam methods.

"At Globe, we are relentless in our fight against fraud and cyber threats, leveraging a multi-layered approach that combines technology, intelligence sharing, and proactive security measures. With AI-driven solutions complementing our defenses, we remain committed to building a safer digital ecosystem for our customers," said Bonifacio.

Globe was the first telco in the world to block all person-to-person SMS with clickable links– a security measure enforced in September 2022 amid a spate of scams targeting mobile users.

It has also forged data sharing agreements with major banks and other financial institutions to facilitate more efficient and effective fraud detection, investigation, response and prevention.

Globe is also at the initial stages of implementing AI-driven cybersecurity solutions and strategies to combat increasingly sophisticated cyber threats.

Meanwhile, Rebecca Eclipse, Globe's Chief Transformation and Operations Officer, delivered a talk on "Transforming Operating Model Towards Becoming the Most Reliable Service Provider," sharing insights on Globe's journey towards delivering superior customer experience.

She highlighted Globe's shift towards a more agile and customer-focused approach by simplifying processes, reducing inefficiencies, and fostering cross-functional collaboration.

"We cannot adopt a single, one-size-fits-all strategy nationwide. It is imperative to know our customers and the landscape in each territory to provide them the right experience.  We started transforming our operating model and ourselves. We brought more of our people on the ground, all united towards delivering better network experience, improving NPS, and with it, increasing revenues," said Eclipse.

In pilot areas, Globe's streamlined approach resulted in faster site deployment and improved network coverage. This transformation has strengthened customer trust in the brand, thus contributing to improved revenues, and  underscoring Globe's commitment to innovation and exceptional service delivery.

Globe's participation at the MWC Barcelona 2025 showcased the company at the forefront of innovation in cybersecurity and customer experience.

By continuously enhancing its security measures and transforming its operations, Globe remains steadfast in its mission to provide a safer and seamless digital experience for its customers.

To learn more about Globe, visit https://www.globe.com.ph/.